Founder and CEO, Walfinch® · The Walking CEO
I help good people
I help good people
build care businesses
worth owning.
Home care is one of the biggest opportunities in the UK right now, and one of the easiest to get wrong. I have built a network of almost 40 territories learning the difference. This is where I share the playbook.
The Sunday Times●
GB News●
UK Fast Growth Index●
HealthInvestor Power List●
New Business Magazine●
CM Magazine●
The Sunday Times●
GB News●
UK Fast Growth Index●
HealthInvestor Power List●
New Business Magazine●
CM Magazine●
~40
Walfinch territories
across the UK
across the UK
[X]
Hours of care delivered
every week [confirm]
every week [confirm]
Top tier
Regulator Good and Outstanding
ratings [confirm]
ratings [confirm]
[X]
Years building, scaling
and franchising care [confirm]
and franchising care [confirm]
Where to begin
Three doors.
Three doors.
Same destination.
Walk through whichever one suits you today.
01
Curious. Watch the free webinar.
An hour on how the home care opportunity actually works, with none of the hard sell. Bring a coffee and a notepad.
Watch the webinar →
02
Serious. Take a seat at the Founders' Table.
A small-room session for people who are done browsing and ready to pressure-test the idea against their own life.
Apply for a seat →
03
Ready. Take the Test.
Ten minutes, honest answers, a clear read on whether building a care business is right for you. It tells you to walk away when it should.
Take the Test →
Seen in
The story, as told
The story, as told
by people who do not
work for me.
The Sunday Times. GB News. New Business Magazine. The trade press. Proof that redefining home care is more than a tagline.
"[Short, quotable line from a feature or review.]" [Publication] [confirm]
The short version
Build operators.
Build operators.
Redefine the category.
Go home for dinner.
I did not set out to franchise anything. I set out to fix the bit of home care that keeps families up at night, then realised the only way to fix it at scale was to hand it to other ambitious people and back them properly. Almost 40 territories later, that is the whole job.
Not sure where you stand?
Find out in ten minutes.
The Entrepreneurial Test is free, fast, and refreshingly blunt.
Take the Test →Time to Thrive®